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Mail engagement and effectiveness grew in Q1

JICMail, the joint industry currency for ad mail, has released its data for Q1 2023, which revealed that a greater proportion of mail was engaged with than at any point in the previous year. ....

Ian Gibbs , Partially Addressed Mail ,

How brands can address a decline in marketing effectiveness

Marketing effectiveness is below pre-pandemic levels for the second year running, according to the Data & Marketing Association. ....

Ian Gibbs , Byron Sharp , Les Binet , Brian Carruthers , Data Marketing Association , Net Promoter Score , Retention Rate , Peter Field ,

Dan Ebenal - Sooke News Mirror

Dan Ebenal - Sooke News Mirror
sookenewsmirror.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from sookenewsmirror.com Daily Mail and Mail on Sunday newspapers.

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