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How to Leverage Ad Tech Innovations

Broadcasters are watching digital and trying to bring the best of digital ad tech into their broadcast environment-even if that broadcast environment is on CTV. While it is becoming more and more confusing to differentiate between broadcast and streaming, one thing that s clear is that digital-and the ad tech supporting it-are responsible for the success of one of streaming s standard business models.

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Freeview s new campaign via Fierce Ideas; appoints new head of marketing, insights

Freeview s new campaign via Fierce Ideas; appoints new head of marketing, insights
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

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Freeview Australia turns to MediaHQ for new HbbTV service

| 29 April 2021 Online video technology provider Switch Media has revealed that it delivered Freeview Australia’s new integrated Hybrid Broadcast Broadband TV (HbbTV) service, which launched on 12 April 2021. Freeview Australia’s HbbTV service is supported by Switch Media’s MediaHQ online video platform, which provides support for the new HbbTV 2.0 standard. The new gateway is said to provide viewers with a “sophisticated and seamless” integration between broadcast and VOD services. One of the key user experience features is the service’s always-on “miniguide” and EPG, which replace traditional Smart TV built-in EPG guides with Freeview’s enhanced version. Viewers are said to be not only able to navigate the broadcast schedule more easily but also browse and search for thousands of VOD titles including entire TV series, made available by Freeview’s member FTA broadcasters.

Switchmedia freeviewMatt moranMswitch mediaFreeview australiaHybrid broadcast broadbandFreeview plusமேட் மோரன்சொடுக்கி மீடியாகலப்பு ஒளிபரப்பு பிராட்பேண்ட்

iTWire - Freeview begins rollout of new HbbTV service

iTWire - Freeview begins rollout of new HbbTV service
itwire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from itwire.com Daily Mail and Mail on Sunday newspapers.

United kingdomHelen cliftonJames taylorBeverley mcgarveyJarrod villaniDavid andersonMike sneesbyJames warburtonHybrid broadcast broadbandSeven west mediaஒன்றுபட்டது கிஂக்டம்ஹெலன் கிளிப்டன்ஜேம்ஸ் டெய்லர்பெவர்லி ம்க்கருவேய்ஜார்ரோட் வில்லானிடேவிட் ஆண்டர்சன்

Freeview launches a new service and a refreshed brand

BY Marija Mrvosevic ON 12 April 2021 2 min read Freeview Australia announced the launch of its new HbbTV (Hybrid Broadcast Broadband TV) service. This service is completely free and it will enable users to connect broadcast and on-demand services without a hitch. The search of free-to-air (FTA) entertainment is streamlined with this new product. It also makes it possible to access a library of more than 50,000 individual programs and episodes on more than 35 channels including ABC iview, SBS On Demand, 7plus, 9Now and 10play. This HbbTV service will be available as of April 14th. Helen Clifton, Freeview chair and ABC’s digital and information officer, says, “Not only will it provide audiences with a streamlined way to search and discover content, but it also opens up access to the complete free-to-air on-demand catalogue – over 5,000 hours of content.”

Helen cliftonDavid andersonFreeview australiaHybrid broadcast broadbandBridget fairஹெலன் கிளிப்டன்டேவிட் ஆண்டர்சன்கலப்பு ஒளிபரப்பு பிராட்பேண்ட்பிரிட்ஜெட் நியாயமான