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Created by Edelman India, #ItStartsWithYourName campaign taps into the insight of, if you know a person`s name, more so his/her ‘special’ name or name they were given by friends, relatives etc. you become closer to them ....
July 23 2021, 10:15 am | BY Kim Shaw | No Comments Soho Square Bangkok, in partnership with Red Fuse – WPP’s integrated global team dedicated to serving Colgate-Palmolive – has launched the latest brand campaign for Colgate Thailand titled #YimsuGeneration which builds upon the previously launched #Yimsu campaign in 2020.
At the heart of the campaign, Colgate brings a true story of Thun-Nitcharee Peneakchanasak to light. At the age of 14, Thun’s life took an unprecedented turn as she lost both of her legs in a train accident. Nevertheless, she has not lost the ability to keep smiling and found the strength to pursue a new dream. Hence, she embodies the Yimsu (Smile Strong) ideal and becomes the face of a generation hit by soul-crushing crises yet remaining positive and resilient through the difficult time. ....
Edelman hires talent from creative agency pool across Asia Pacific Details 07 July 2021 Edelman has appointed former Leo Burnett creative lead Tim Green (pictured left) as chief creative officer for the Asia Pacific region. In this newly created role, he will be responsible for “injecting creative thinking into every practice and sector, across every communications brief”, according to the agency. He joined Edelman last year from M&C Saatchi Australia, where he held the position creative director for more than two years from 2016, as stated on his LinkedIn profile. Over the past year, Edelman said that he has helped establish hubs of creative talent in Shanghai, Singapore and Sydney. ....
Edelman Adds Strategy & Creative Leadership In Asia-Pacific provokemedia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from provokemedia.com Daily Mail and Mail on Sunday newspapers.
July 6 2021, 12:53 pm | BY Kim Shaw | No Comments Having spent the past year building up its creative and strategic firepower in Asia-Pacific, Edelman is on a high after the network was named the Cannes Lions Independent Agency of the Year in the Entertainment track and also won a Grand Prix at the Festival.
Over the past year, Edelman has been working with former Leo Burnett creative lead Tim Green (pictured left) in Asia-Pacific to establish hubs of creative talent in Shanghai, Singapore and Sydney. Green, in the newly created role of Chief Creative Officer for the region, is tasked with injecting creative thinking into every practice and sector, across every communications brief. Just last month, Wendy Chan ....