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Google, Apple, & Facebook Square Off In Huge Feud Over Advertising


Google will now stop tracking, but that has others complaining. Separately, Apple and Facebook square off.
User Tracking on the Web Goes Away
On March 3, David Temkin, Google s Director of Ads Privacy and Trust, wrote a blog on  Charting a Course Towards a More Privacy-First Web. 
As our industry has strived to deliver relevant ads to consumers across the web, it has created a proliferation of individual user data across thousands of companies, typically gathered through third-party cookies. This has led to an erosion of trust: In fact, 72% of people feel that almost all of what they do online is being tracked by advertisers, technology firms or other companies, and 81% say that the potential risks they face because of data collection outweigh the benefits, according to a study by Pew Research Center.  ....

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