Content Challenges B2B Marketers Are Facing (And How To Overcome Them) forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.
Marketing teams need to invest time and effort in leveraging data insights to uncover compelling narratives, identify trends and create impactful stories.
Even when operating with the most sincere intentions, comms professionals sometimes make mistakes in their media pitches that inadvertently sabotage their efforts.