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July 14 2021, 10:16 am | BY Ricki Green | 2 Comments Icon Agency has successfully launched an alcohol and cancer awareness campaign in the ACT for The Foundation for Alcohol Research and Education (FARE).
“Reduce your Risk” was commissioned by FARE and backed by ACT Health. The campaign launch was bolstered by Icon’s fully integrated communications approach, raising awareness of the new alcohol guidelines from NHMRC and ultimately the link between alcohol and cancer. While the link between alcohol and cancer is well established, less than half (44%) of adults living in the ACT are aware of the health risk. Using a foundational TVC of Western Australia’s iconic ‘Spread Campaign’, Icon was charged with building an integrated campaign that include revised video assets, new radio, outdoor, social, collateral, GP engagement and media relations. ....
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