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Satisficing, a combination of satisfying and sufficing, means accepting what is good enough rather than seeking the best option possible (maximising).

United statesCarnegie mellon universitySwarthmore collegeHerberta simonDona mooreBarry schwartzHerbeta simonMaxh bazermanAction at swarthmore collegeHaas school of businessUniversity of californiaJesse isidor straus professorBusiness administrationHarvard business schoolHaas schoolManagerial decision making