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NY PopsUp initiative to revive performing arts industry kicks off at Javits Center

Governor Cuomo Marshals the Return of the Performing Arts to New York with NY PopsUp

  WYSIWYG Governor Andrew M. Cuomo today announced the launch of NY PopsUp - an unprecedented and expansive festival featuring hundreds of pop-up performances, many of which are free of charge and all open to the public that will intersect with the daily lives of New Yorkers. This series of events, intended to revitalize the spirit and emotional well-being of New York citizens with the energy of live performance while jumpstarting New York s struggling live entertainment sector, is a private/public partnership overseen by producers Scott Rudin and Jane Rosenthal, in coordination with the New York State Council on the Arts and Empire State Development.

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