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For the longest time, many of its ancient stone towns have been rapidly declining. But now the call s going out around the world for people to live, buy and invest here. This is unbelievable. Look at these views. This is totally unique, and a rooftop pool, forfree, from the government. Come on. But how will it keep that balance between staying authentic and affordable. Buongiorno buongiorno, buongiorno . Whilst opening up to the world . This week, im in puglia. Now ive travelled a lot through italy. I love this place. Theres great food, theres great wine. But this is my first trip into the heel of the country. In recent years, the area has become more popular with tourists, but also with the government, thats been trying to entice people back to live in the south. So im in a town called presicce acquarica, and here, theyre offering people 30,000 euros to buy a home. Sounds like a total bargain. So far, 20 people have applied for the grant. But there may be one more. Hi, you must bejess ....