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Building a better Bullet: Honda CB350 H’Ness reviewed
What Honda has pulled off in engineering, they let go in branding. But the CB350 is an unqualified gem.
Jan 18, 2021 12:03:49 IST
“What the.?” was my first reaction when Honda launched the CB350 “H’Ness” (pronounced Highness, for whatever reason). I thought Hero was the king of weird, soft, cuddly names for their bikes, but Honda’s brand team is really letting their freak flag fly.
Some background: Royal Enfield is the obvious target here. I mean there’s a red dot and everything. The storied Chennai-based, formerly British heritage motorcycle brand has been (by default) the king of the ‘premium’ motorcycle segment forever. ‘Premium’, at the time, was necessarily defined as 350cc motor capacity and above, since nobody else was playing in that market anyway. The Royal Enfield Bullet and it’s variants and derivatives ruled the market, with the likes of KTM coming in later to take some sal ....

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