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Legendary glass artist Dale Chihuly returns to Asheville

Legendary glass artist Dale Chihuly returns to Asheville
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City Of , United Kingdom , Dale Chihuly , Travis Tatham , Britt Cornett , Mille Fiori , New York , His Asheville , Biltmore House , Glacier Blue Tower , Yellow Icicle Chandelier , Chihuly Studio Director ,

Detailed text transcripts for TV channel - MSNBC - 20111127:12:34:00

Branding change. finding a industry insider to serve as a sounding board and mentor. and getting more exposure with customer reviews and local media. first up is denise, who was given the task of clearly designing jerry and evelyn s business. her first suggestion, to eliminate confusion with another local play ground company was to rebrand their business with a name change. we ve been through a lot of things and came up with two names we want to present to you and see how you felt about them. okay. first one we came up with is asheville play grounds. what we like about this is asheville is really well-known for their quality, craftsmanship, where with this logo, almost a little bit churchy looking, too, like a steeple. we know that s a growing portion of your business so we thought that was fun. and there s a lot we can do with that logo. you can have kids climbing all over it. so i think i feel reserved because it seems a little too sophisticated from the, a little ....

Customer Reviews , Industry Insider , Sounding Board , Built Jerry , The Business , Evelyn Anderson , Play Ground Company , Name Change , Asheville Playgrounds Logo , Play Grounds , His Asheville ,

Detailed text transcripts for TV channel - MSNBC - 20111203:10:34:00

Including improving first impressions with a name and branding change. finding an industry insider to serve as a sounding board and mentor and getting more exposure with customer reviews and local media. first up is denise. she was given the task of defining their business. her first suggestion, eliminate confusion with another local playground company was to rebrand their business with a name change. we have been through a lot of brainstorming and came up with two names we wanted to present to you. okay. the first one is asheville playgrounds. what we like is asheville is really well known for their quality, craftsmanship. with this logo, it s churchy looking. we thought it was fun. there s a lot you can do with the logo. you can have kids climbing over it. i feel reserved. it seems too sophisticated from ....

Customer Reviews , Industry Insider , Sounding Board , Playground Company , Name Change , Asheville Playgrounds , His Asheville ,