branding change. finding a industry insider to serve as a sounding board and mentor. and getting more exposure with customer reviews and local media. first up is denise, who was given the task of clearly designing jerry and evelyn's business. her first suggestion, to eliminate confusion with another local play ground company was to rebrand their business with a name change. >> we've been through a lot of things and came up with two names we want to present to you and see how you felt about them. >> okay. >> first one we came up with is asheville play grounds. what we like about this is asheville is really well-known for their quality, craftsmanship, where with this logo, almost a little bit churchy looking, too, like a steeple. we know that's a growing portion of your business so we thought that was fun. and there's a lot we can do with that logo. you can have kids climbing all over it. >> so i think i feel reserved because it seems a little too sophisticated from the, a little