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Dive Brief:
Danone North America s new Honest to Goodness brand is launching a line of vegan plant-based creamers that support local communities where its ingredients are sourced and prioritizes the transparency of its supply chain.
The creamers, which are lactose-, gluten- and carrageenan-free, and non-GMO project verified, are available in three flavors: Madagascan Vanilla Bean, Unsweetened Madagascan Vanilla Bean and Himalayan Salted Caramel. They are available at Amazon Fresh, Fresh Direct and select retailers in 16-ounce single-serve packages.
The new launch comes as homebound consumers prepare more of their own coffee and increase consumption of plant-based products during the pandemic. Shoppers also are demanding additional transparency in the items they purchase, such as where the ingredients are sourced and labor practices used to raise them.