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Dive Brief:
Danone North America s new Honest to Goodness brand is launching a line of vegan plant-based creamers that support local communities where its ingredients are sourced and prioritizes the transparency of its supply chain.
The creamers, which are lactose-, gluten- and carrageenan-free, and non-GMO project verified, are available in three flavors: Madagascan Vanilla Bean, Unsweetened Madagascan Vanilla Bean and Himalayan Salted Caramel. They are available at Amazon Fresh, Fresh Direct and select retailers in 16-ounce single-serve packages.
The new launch comes as homebound consumers prepare more of their own coffee and increase consumption of plant-based products during the pandemic. Shoppers also are demanding additional transparency in the items they purchase, such as where the ingredients are sourced and labor practices used to raise them.
Dive Brief:
Danone North America and Ingredion made new commitments to improve water stewardship and adopt sustainable agriculture practices on more than 1 million total acres of land as part of the Ceres and World Wildlife Fund AgWater Challenge. Launched in 2016, the AgWater Challenge encourages large food and beverage companies to be more conscious about their water usage.
The AgWater Challenge added the focus on sustainable agriculture in August, which includes soil health and nutrient management through technological advancements and incentive programs. As part of its new commitments, Danone North America which has participated in a previous round will focus its efforts on land growing dairy feed and almonds, while Ingredion will center on corn, tapioca, potato, pulses and stevia.