Live Breaking News & Updates on Hich Will Be Pre Programmed To Detect The Presence Of Sender 39s Mobile Phone In Order For It Unlocked This Unique Bottle Acts Asa Symbolic Reminder Ofa Promise Made Meet Person Kaushik Prasad

New Delhi [India], October 13 (ANI/BusinessWire India): Coca-Cola India has rolled out a technological product innovation - a locked Coke, which is a limited edition bottle of the beverage for the festive season. The 'locked' bottle is fitted with a special Bluetooth-enabled cap, that is programmed to open only in the presence of the sender's mobile phone. The concept is in line with Coke's recent #MilkeHiManegiDiwali campaign, which encourages consumers to meet and celebrate this Diwali in person. This is a first-of-its-kind product innovation by Coke in India. The bottle can be ordered via a microsite by filling in the gift recipient's residential address and a customized festive wish or message. The recipients will then receive the customized bottle via delivery, which will be pre-programmed to detect the presence of the sender's mobile phone in order for it to be unlocked. This unique bottle acts as a symbolic reminder of a promise made to meet in person. Ka ....

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