Live Breaking News & Updates on Hat Is Programmed To Open Only In The Presence Of Sender 39s Mobile Phone Concept Line With Coke Recent Milkehimanegidiwali Campaign

New Delhi [India], October 13 (ANI/BusinessWire India): Coca-Cola India has rolled out a technological product innovation - a locked Coke, which is a limited edition bottle of the beverage for the festive season. The 'locked' bottle is fitted with a special Bluetooth-enabled cap, that is programmed to open only in the presence of the sender's mobile phone. The concept is in line with Coke's recent #MilkeHiManegiDiwali campaign, which encourages consumers to meet and celebrate this Diwali in person. This is a first-of-its-kind product innovation by Coke in India. The bottle can be ordered via a microsite by filling in the gift recipient's residential address and a customized festive wish or message. The recipients will then receive the customized bottle via delivery, which will be pre-programmed to detect the presence of the sender's mobile phone in order for it to be unlocked. This unique bottle acts as a symbolic reminder of a promise made to meet in person. Ka ....

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