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WH Smith's 'WHS' rebrand criticised for similarity to NHS logo | WH Smith

New signage seen on 10 stores during trial sparks online backlash from customers ....

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Someone's taking the mith after WHSmith changes its name

Those searching for a doctors surgery may be left browsing school supplies after WHSmith changed their signs which now look like the NHS logo. ....

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WHSmith's 'WHS' mini-rebrand sparks confusion

WHSmith's 'WHS' mini-rebrand sparks confusion
retailgazette.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from retailgazette.co.uk Daily Mail and Mail on Sunday newspapers.

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Backlash after WH Smith renames itself 'WHS' in 'baffling' rebrand, as customers say...

WHSmith has suffered a backlash after renaming itself 'WHS', with onlookers claiming the new logo looks too similar to the NHS. ....

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WH Smith's new logo sparks confusion after mini-rebrand

WH Smith has sparked confusion with a trial rebrand that has seen it drop “Smith” from its name. ....

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