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From flop to one-stop shop: How WHSmith went from £280million in the red to Britain's favourite for travel essentials - as retailer in its 'strongest ever position' with plans to open 110 more stores

WHSmith is in its strongest ever position as a global travel retailer, Chief executive Carl Cowling said, with the UK travel business increasing its trading profit by nearly a fifth. ....

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Shoppers give their views on the rebranded WH Smiths store

Shoppers give their views on the rebranded WH Smiths store
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Shoppers in York's Coney Street give their views on the rebranded WHS

It might not be the biggest rebrand since Twitter became X, the rapper Kanye West became Ye, and the country best known as Turkey chose to be called… ....

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Britain must end these useless rebrands

At least they didn’t call it WTF by mistake, although, come to think of it, that might have been a better choice. Over Christmas, WH Smith, the bookshop and stationery retailer which, for its sometimes tawdry appearance still has a secure place on the British high street, quietly rebranded itself as WHS. ....

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WH Smith drops 'Smith' from its signs in 'baffling' trial rebrand

The high street retailer has shortened the signs to simply state WHS in a rebrand that has baffled its shoppers. ....

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