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By Daniel Selwood2020-12-18T00:01:00+00:00 This year’s appetite for indulgence has put better-for-you brands in a tricky position Halo Top has lost its shine. Once the darling of the ice cream world, the better-for-you brand has shed 39.8% of its value in the mults. That’s a loss of £9.3m. The performance – a stark contrast to the bonanza enjoyed by ice cream overall – was “due to reduced promotions in the past 12 months” says Nielsen senior client analytics executive Holly Lyford. Nevertheless, the brand’s director Matt Fulbrook believes there’s still room in freezers for reduced-calorie ice cream. “We absolutely see this trend continuing as the focus on health and wellness increases each year,” he says. There’s some suggestion he’s right. Low-cal rival Oppo has seen its lower-cal tubs grow 29.9% in value.

United kingdomHolly lyfordBen jerryCharlie thuillierHenry cravenCadbury flakeMatt fulbrookNielsen lyfordHalo topOwn labelChocolate chip cookie dough chunksOppo deliveredஒன்றுபட்டது கிஂக்டம்ஹோலி லைஃபோர்ட்பென் ஜெர்ரிஹென்றி க்ரேவந்