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Ben and Jerry s have announced a new non-dairy flavour and it sounds absolutely divine
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The stick is packaged in a ‘first of its kind’ tie-dye wrap, made with 88% paper
Ben & Jerry’s is boosting its Cookie Dough lineup with a new ‘Peace Pop’ ice cream stick.
Called Cookie Dough Peace Pop, the NPD comprises vanilla ice cream with chocolate chips, a peace-shaped cookie dough-inspired centre and a thick chocolate coating.
Ben & Jerry’s originally launched Peace Pops in 1988 to campaign for peace initiatives, and though these were not exactly the same product, UK brand manager Madeleine Boulton said the ice cream activists would “continue to raise a stick for justice and equality today”.
The ice cream will sit on a wooden stick and within a “first of its kind” tie-dye wrapper, said the Unilever-owned brand, which is made with 88% paper and “widely recyclable”.