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Can the digital advertising market achieve privacy without regulation?

It s a common assumption among marketers that if you can customize any form of marketing, particularly mobile advertising, you ll get better results. With this in mind, mobile marketing relies significantly on user tracking data as a cornerstone advertising strategy. ....

Hema Yoganarasimhan , Omid Rafieian , University Of Washington , Cornell University , Key Takeaways , Mobile Advertising , Business Economics , Advertising Public Relations , Algorithms Models , Calculations Problem Solving , Information Management Tracking Systems , Management Science Operations Research , பல்கலைக்கழகம் ஆஃப் வாஷிங்டன் , கார்னெல் பல்கலைக்கழகம் , விசை எடுத்துச் செல்லுதல் , வணிக பொருளாதாரம் , கணக்கீடுகள் ப்ராப்லம் தீர்க்கும் , தகவல் மேலாண்மை கண்காணிப்பு அமைப்புகள் , மேலாண்மை அறிவியல் செயல்பாடுகள் ஆராய்ச்சி ,