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Rapt Creative wins Molson Coors, opens offices in the UK and Ukraine

On the back of substantial new business won in Europe at the end of 2020, Rapt Creative has opened satellite offices in London and Kiev. ....

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Marketing & Media News in South Africa

really behind her mask is a fierce female who loves bubbly a little too much, takes life a little seriously, but knows the importance of working hard and balancing that out with some good fun! By Jessica Tennant
Takealot competitor Everyshop officially launchesAfter a month of public testing in March, the new South African online marketplace Everyshop has officially launched, offering delivery across South Africa.
Elevator partners with IMA, rebrands to SA chapterElevator Agency is partnering with the global Intermarketing Agency (IMA) and will rebrand, becoming the South African chapter of IMA, effective April 2021. ....

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Marketing & Media News in South Africa

Marketing & Media News in South Africa
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#BehindTheBrandManager

#BehindTheBrandManager
Whether you re interacting with volatile colleagues in the workplace or at home wanting to relax after a long day, chances are you re avoiding raising an important conversation in order to keep the peace, which in turn creates a toxic cycle. Here s what I learned from HumanEdge s Crucial Conversations course. ....

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#BehindtheBrandManager: Lance Dodgen, Heineken SA's marketing manager: Cider

Lance Dodgen
The company recently appointed Rapt Creative with creating digital campaigns for three of these. The agency already handles Windhoek Lager below-the-line, Miller Genuine Draught through-the-line, Sol through-the-line, Strongbow below-the-line and Fox Dry Cider below-the-line.
Over the past year we have worked closely with the Rapt team to develop and conceptualise below-the-line campaigns on the new Fox Dry Cider brand, said Dodgen. Because of the ongoing growth of our partnership and the level of creativity emanating from the agency, I’m proud to now work with the team across both Strongbow and Fox brands for below-the-line and digital.” Together they’re also going to be launching the Fox Dry Cider digital communication within a few weeks. ....

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