Live Breaking News & Updates on Heilbronn University Of Applied Sciences|Page 2

Stay updated with breaking news from Heilbronn university of applied sciences. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.

Oktoberfest memories increase life-satisfaction, customer loyalty | WSU Insider


February 24, 2021
By Sara Zaske, WSU News
RICHLAND, Wash. –  No one went to Oktoberfest in 2020, but chances are those who attended in the past are still thinking about it.
In a case study of the famous German beer festival, researchers tested the theory that events which create memorable experiences can increase life-satisfaction. This deep connection with customers has big benefits for associated businesses, according to Robert Harrington, lead author of the study recently published online in the International Journal of Contemporary Hospitality Management.
“If you can do something that transforms people even a little bit, it can have a huge impact on the success of your company and your brand,” said Harrington, professor and director of the School of Hospitality Management at Washington State University Carson College of Business. “The more customers are delighted, the more likely they are to be return customers. They are also more likely to give positi ....

Baden Wuberg , United States , Robert Harrington , Sara Zaske , Roman Boed Robert Harrington , Munich University Of Applied Sciences , Heilbronn University Of Applied Sciences , International Journal Of Contemporary Hospitality Management , School Of Hospitality Management , Roman Boed , International Journal , Contemporary Hospitality , Hospitality Management , Washington State University Carson College , Heilbronn University , Applied Sciences , Munich University , Media Relations , ஒன்றுபட்டது மாநிலங்களில் , ராபர்ட் ஹாரிங்டன் , முனிச் பல்கலைக்கழகம் ஆஃப் பயன்படுத்தப்பட்டது அறிவியல் , ஹெயில்பிரான் பல்கலைக்கழகம் ஆஃப் பயன்படுத்தப்பட்டது அறிவியல் , சர்வதேச இதழ் ஆஃப் சமகால விருந்தோம்பல் மேலாண்மை , பள்ளி ஆஃப் விருந்தோம்பல் மேலாண்மை , சர்வதேச இதழ் , சமகால விருந்தோம்பல் ,