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Will zero-party data restore consumers trust in brand value? | Analysis

Allowing individuals to willingly and conveniently share their data in exchange for better experiences can be a win-win. But as Campaign discovers, certain conditions and challenges must be met for all to benefit.

Is Musk s Grok AI paving the way for an ad-free X? | Analysis

With all X Premium+ subscribers to soon have access to xAI’s large-language-model (LLM), Grok, has Elon Musk finally found a resource to drive more paid subscribers to the social media platform formerly known as Twitter?

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