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BIA ADVISORY SERVICES has lowered its 2023 U.S. Local Advertising Forecast estimate from $165.7 billion to $161.7 billion, citing a "mixed start in the economy this year and the tempered growth in digital advertising." Traditional media, including radio broadcasting, is expected to earn $84 billion, while digital revenue is projected at $78 billion, reduced from the previous estimate of $81 billion. Radio digital revenue is projected to see a 4.1% increase for the year.“After .