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Sprouts to spotlight emerging functional beverage brands


Partnership with L.A. Libations features special innovation displays that will refresh three times a year
Natural retailer Sprouts Farmers Market has joined with beverage creator L.A. Libations to launch emerging brands at 50 select stores in California as part of L.A. Libations’ SoCal Incubation Program. The partnership will kick off on New Year’s Day with the rollout of seven ready-to-drink functional beverages at the Sprouts stores.
“Sprouts shoppers are enthusiastic about sampling the latest food trends, and that includes beverage trends, too,” said Kim Coffin, Sprouts’ senior vice president of nonperishables. “In January, we’re accelerating innovation in our beverage set with a special test in a group of California stores through a partnership with L.A. Libations. We’ll rapidly launch a series of innovative, ready-to-drink beverages in a new display that will support consumer demand for functional beverages.” ....

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