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NAD approves hangover claim, but recommends qualifier be added to label

NAD approves hangover claim, but recommends qualifier be added to label
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Sprouts Innovates in Beverage Category

Managing Editor Sprouts Farmers Market is working with L.A. Libations on an in-store program that sets up innovation displays near checkout that will be refreshed with new beverage brands three times a year. Sprouts Farmers Market has joined forces with L.A. Libations, a beverage creator, incubator and accelerator, to roll out seven emerging brands at 50 stores in California, as part of L.A. Libations’ SoCal Incubation Program (SIP). The new brands will augment Sprouts’ offering of products with such special attributes as plant-based, keto-friendly and paleo. “Sprouts shoppers are enthusiastic about sampling the latest food trends, and that includes beverage trends, too,” noted Kim Coffin, Sprouts’ SVP of nonperishables. “In January, we’re accelerating innovation in our beverage set with a special test in a group of California stores through a partnership with L.A. Libations. We’ll rapidly launch a series of innovative, ready-to-drink beverages

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Sprouts to spotlight emerging functional beverage brands

Partnership with L.A. Libations features special innovation displays that will refresh three times a year Natural retailer Sprouts Farmers Market has joined with beverage creator L.A. Libations to launch emerging brands at 50 select stores in California as part of L.A. Libations’ SoCal Incubation Program. The partnership will kick off on New Year’s Day with the rollout of seven ready-to-drink functional beverages at the Sprouts stores. “Sprouts shoppers are enthusiastic about sampling the latest food trends, and that includes beverage trends, too,” said Kim Coffin, Sprouts’ senior vice president of nonperishables. “In January, we’re accelerating innovation in our beverage set with a special test in a group of California stores through a partnership with L.A. Libations. We’ll rapidly launch a series of innovative, ready-to-drink beverages in a new display that will support consumer demand for functional beverages.”

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