The top executives of Hawaiian and Alaska airlines said their companies are moving forward on an upcoming merger that they characterized as pro-consumer and pro-competitive because it allows them to compete more effectively in an industry dominated by larger carriers Delta, United, American and Southwest, which together make up 80% of the U.S. market.
After all Hawaiian Airlines has done to have island branding out in front, it would be a shame to lose it, in the course of its planned Alaska Airlines merger.
Alaska Air names Hawaii advisory board to help guide $1.9B merger deal hawaiinewsnow.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hawaiinewsnow.com Daily Mail and Mail on Sunday newspapers.
Alaska Airlines announced Monday that it has established a Hawai‘i Community Advisory Board, or HICAB, to honor the legacy and significance of the Hawaiian Airlines brand as the airlines work toward combining as well as to reinforce Alaska Airlines’ expanded role in Hawaii.