Alaska Airlines announced Monday that it has established a Hawai‘i Community Advisory Board, or HICAB, to honor the legacy and significance of the Hawaiian Airlines brand as the airlines work toward combining as well as to reinforce Alaska Airlines’ expanded role in Hawaii.
Culture a big reason to keep Hawaiian Airlines identity westhawaiitoday.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from westhawaiitoday.com Daily Mail and Mail on Sunday newspapers.
Peter Ingram, Hawaiian Airlines’ president and CEO, and Alaska Airlines CEO Ben Minicucci said the new company will maintain and burnish the separate brands of both airlines.