Israel-Hamas war: how brands, ad tech firms, agencies are responding adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.
Ad agencies in Tel Aviv have been caught up in recent tragic events, with one member of staff killed at the Supernova music festival and others being called up for military duty.
Amid the giddy excitement about artificial intelligence, chronicled in our latest deep dive, columnist Sam Scott cautions us to look twice at some of the big claims about how AI is supposedly remaking marketing.