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Recent Litigation of False Advertising and Puffery

Puffery is described as exaggerated advertising that cannot be proven true or false but misleading descriptions of specific characteristics can constitute false advertising. This is the case in recent litigation involving free range hens and sustainably sourced salmon. ....

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Mere Puffery vs False Advertising: Recent Trends | ArentFox Schiff

Free-range hens, sustainably sourced, and 100% Parmesan Cheese: At first glance, these phrases are indistinguishable from the countless marketing consumers encounter on a daily basis.. ....

New York , United States , Loyola University , Arentfox Schiff , Maria Ortega , Loyola University Chicago School Of Law , Gerry Organics , Aldi Inc , Gerry Organic , Cali Bamboo , Stover Seed Co , Publix Super Mrkts Inc , Parmesan Cheese , Advertising Claims Across , Southern District , Northern District , Grated Parmesan , Seventh Circuit , Ninth Circuits , Grated Parmesan Cheese , Hardest Floors , Loyola University Chicago School , Sod Farms , Super Mrkts ,