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Puffery is described as exaggerated advertising that cannot be proven true or false but misleading descriptions of specific characteristics can constitute false advertising. This is the case in recent litigation involving free range hens and sustainably sourced salmon. ....
Free-range hens, sustainably sourced, and 100% Parmesan Cheese: At first glance, these phrases are indistinguishable from the countless marketing consumers encounter on a daily basis.. ....