They pointed to three key trends driving its partner base: partners taking more of an ecosystem approach; the introduction of as-a-service; and more specialisation by industry. We see three big trends reshaping the partner landscape, driven by customer demand, said Rola Dagher, global channel chief. First, we are seeing partners take an ecosystem approach to how they serve customers. The lines between partner types are blurring and they are recognising the tremendous value they can deliver together. Customers are engaging with more than one partner because they re focusing on an outcome, an experience - better, faster and at a lower cost.