The economy has been shifting toward an experience-based market, and as a result, many people are changing the way they prioritize and spend their money. While millennials are the leaders behind this shift, all age groups are starting to adapt, especially after spending more time at home than ever in the last few years. In fact, according to a third-party research study, 74% of consumers now value experiences over products or things.
Hoteliers, is your property management technology working for you? Now, let me clarify that question. I don’t simply mean, is it working; rather, is it working for you? Are you utilizing your PMS platform to drive bookings and revenue? Because, if you ask me, it should be.
If I asked you about your last experience with phygital technology, would you have any idea what I’m talking about? Perhaps not – and yet, phygital technology is exceedingly commonplace in our world, even without an official buzzword. Phygital technology is the term coined to describe the marriage of two very different but equally important experiences: physical and digital. By blending the online and offline worlds within one experience or offering, brands across industries unlock new opportunities for customer engagement while creating a more seamless user experience.
At the height of the pandemic, if we were to ask you to conjure up a view of your local airport, you might have envisioned an empty terminal, devoid of travelers’ lively chatter and the familiar, steady clicking of suitcases quickly approaching their departure gate. At the time, with domestic and international travel at a virtual standstill due to global lockdowns and mandates, airports were desolate places, waiting – seemingly with bated breath – for the revival of our industry. Would the hospitality industry be treated to an epic resurgence of interest, with guests from around the world exhibiting renewed and unsatiated appetites for travel? This was the question on everyone s mind as we worked to put the pandemic behind us, our sights transfixed on a more optimistic future.
Stayflexi, the most flexible and modern cloud hotel property management system (PMS) for independent hotels, resorts, and multi-property groups, announced a robust two-way interface with SHR’s WindsurferCRS™, a leading hotel distribution platform. This integration allows a hotel property’s live availability and rates to be continuously relayed in real-time from their Stayflexi system to streamline channel management, reduce acquisition costs, reach the right travelers on their preferred channels, and maximize hotel revenue.