Explore how digital transformation in cultural preservation merges tangible experiences with cutting-edge technology, ensuring robust security for protecting heritage.
If I asked you about your last experience with phygital technology, would you have any idea what I’m talking about? Perhaps not – and yet, phygital technology is exceedingly commonplace in our world, even without an official buzzword. Phygital technology is the term coined to describe the marriage of two very different but equally important experiences: physical and digital. By blending the online and offline worlds within one experience or offering, brands across industries unlock new opportunities for customer engagement while creating a more seamless user experience.