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The fork in the road: Influencer activation vs celebrity endorsement
Our guest author weighs the pros and cons of influencers versus celebrities in the grand battle for brand recognition in the modern market.
Switzerland
India
Swiss
Swiss-army
Instagram
Glam-maze
Guest-article
Celebrity-endorsement
Influencer-advertising
Ramya-ramachandran
Influecer-marketing
From Mumbai's CST to Japan's innovations: Exploring the essence of impactful public infrastructure
Our guest author's keen observations span the dichotomy of natural and man-made design, revealing the profound impact of both on our daily lives.
Delhi
India
Japan
Mumbai
Maharashtra
Japanese
Gautam-patil
Chhatrapati-shivaji-terminu
Indian-railways
Indian-railways-stations
Iron-pillar
Guest-article
Navigating the horizon: Unveiling emerging trends in D2C brand marketing
Our guest author delves into D2C brand marketing trends like immersive storytelling, data-driven personalisation, and sustainability.
Instagram
Facebook
Marketing
Guest-article
D2c
Deep-bajaj
How nostalgia is no longer authentic
Our guest author explores the need for a Heritage Brand Consortium to put a price on authenticity in the face of a culture of counterfeits.
Bandra
Maharashtra
India
Calcutta
West-bengal
Lucknow
Uttar-pradesh
Shiraz
Fars
Iran
Italy
Jaipur
Trending in the D2C world: Global selling
Our guest author discusses the emergence of Indian D2C brands as global players, paving the way for a new era in international consumerism.
India
United-states
America
International-brands-of-indian
Walmart
Middle-east
South-east-asia
Amazon-global
Wow-skin-science
Northern-americas
International-brands
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