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The fork in the road: Influencer activation vs celebrity endorsement

Our guest author weighs the pros and cons of influencers versus celebrities in the grand battle for brand recognition in the modern market. ....

Swiss Army , Glam Maze , Guest Article , Celebrity Endorsement , Influencer Advertising , Ramya Ramachandran , Influecer Marketing ,

From Mumbai's CST to Japan's innovations: Exploring the essence of impactful public infrastructure

Our guest author's keen observations span the dichotomy of natural and man-made design, revealing the profound impact of both on our daily lives. ....

Gautam Patil , Chhatrapati Shivaji Terminu , Indian Railways , Indian Railways Stations , Iron Pillar , Guest Article ,

Navigating the horizon: Unveiling emerging trends in D2C brand marketing

Our guest author delves into D2C brand marketing trends like immersive storytelling, data-driven personalisation, and sustainability. ....

Guest Article , Deep Bajaj ,

How nostalgia is no longer authentic

Our guest author explores the need for a Heritage Brand Consortium to put a price on authenticity in the face of a culture of counterfeits. ....

West Bengal , Uttar Pradesh , Tunday Kababi , Miriam Webster , Lonavala Chikki , Balaram Mullick , Heritage Brand Consortium , Paper Boat , Paradise Biryani , Karol Bagh , Shivaji Dasgupta , Guest Article , Year Ender 2023 ,

Trending in the D2C world: Global selling

Our guest author discusses the emergence of Indian D2C brands as global players, paving the way for a new era in international consumerism. ....

United States , International Brands Of Indian , Middle East , South East Asia , Amazon Global , Wow Skin Science , Northern Americas , International Brands , Guest Article ,