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Choreograph Taps Brendan Moorcroft its First Dedicated CEO

Choreograph Taps Brendan Moorcroft its First Dedicated CEO
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

Kirk Mcdonald , Brendan Moorcroft , Groupm North , கர்க் மக்டொநல்ட் , பிரெண்டன் மூர்கிராஃப்ட் ,

Advertisers try to overcome the fallacy of ethical media buying

April 23, 2021
Turns out, some advertisers will walk their talk on behaving ethically to a point.
Sure, we’ve been here before, but CEOs have short memories and people are wising up to that apathy; something had to give. Now, companies are being asked, pressured, forced, encouraged, and regulated to take a stand or at least not stand back on everything from data privacy to voting rights, diversity to sustainability.
Nowhere is this sort of corporate do-goodery more on show currently than in advertising.
Responsible spending seems to be more important than ever if the agency pitches are anything to go by. In February, for example, GroupM joined the Conscious Advertising Network (CAN) a voluntary coalition of over 70 organizations set up to highlight the ethics that underpin advertising. Of course, there’s a chance this could all be window dressing given how often brand purpose tends to look like propaganda. For all the strongly-worded warnings from m ....

Ruben Schreurs , Ian Whittaker , Daunte Wright , Kristian Lorenzon , George Floyd , Tina Fegent , Kirk Mcdonald , Greg James , Global Alliance For Responsible Media , Conscious Advertising Network , World Federation Of Advertisers , Groupm North , Global Alliance , Responsible Media , World Federation , Steve Pollack , Stacey Tank , Harrison Boys , Middle East , Media Responsibility Principles , ரூபன் ஸ்ச்சிரேூர்ச் , ஈயந் விட்டேக்கர் , ஜார்ஜ் ஃப்லாய்ட் , கர்க் மக்டொநல்ட் , கிரெக் ஜேம்ஸ் , உலகளாவிய கூட்டணி க்கு பொறுப்பு மீடியா ,