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Essence names Tim Irwin as new global COO | Advertising

Irwin previously led EMEA for the agency and will be succeeded by Ryan Storrar ....

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Essence EMEA boss Tim Irwin takes global role

Irwin has been promoted to global COO. Ryan Storrar will succeed him. ....

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PHD UK hires strategy and transformation leaders

Lucy Barbor succeeds Mike Florence. ....

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Essence Media Health Check to help marketers reach digital campaign outcomes and transformation

Essence Media Health Check to help marketers reach digital campaign outcomes and transformation
January 14, 2021 3:17
Group M’s Essence has launched the Essence Media Health Check, a new service to assist marketers monitor business outcomes from digital media campaigns.
Development of the service began early last year as a as a strategic aid for marketers facing tectonic shifts in consumer behaviour, market-wide volatility and downward budgetary pressures due to the onset of the COVID-19 pandemic. It was introduced as a means for clients to accelerate their digital transformation through a set of industry-leading best practices.
The Media Health Check comes out of Essence’s Global Ventures division, the agency’s innovation, research and development hub based in Singapore and supported by the Singapore Economic Development Board (EDB). ....

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