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Now streaming commercials: Netflix's 180-degree turn stuns advertisers

Netflix’s revelation that it will introduce commercials after a decline in subscriber numbers was met with shock, cheers and scepticism from an advertising community that’s been shut out of the streaming service up to now. ....

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Now streaming commercials: Netflix's 180-degree turn stuns advertisers

Netflix’s revelation that it will introduce commercials after a decline in subscriber numbers was met with shock, cheers and scepticism from an advertising community that’s been shut out of the streaming service up to now. ....

Dave Morgan , Groupm Brian Wieser , Walt Disney , Choice Hotels International ,

NewsNow: Business Intelligence news | Breaking News 24/7

Breaking news headlines about Business Intelligence linking to 1,000s of websites from around the world ....

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TV's reinvention, virtual worlds and counting carbon: the biggest media stories of 2021

As part of our Best of 2021 series, our journalists have been looking back at some of the biggest stories of the past 12 months. After a full year of weekly Future of Media columns, media editor John McCarthy recaps the biggest trends marketers should be across in 2022. ....

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Future of Media: Google birds promise, retail media evolution, ad revenue boom

Welcome to The Drum's weekly Future of Media briefing from media editor John McCarthy. ....

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