Working to reduce energy and waste when manufacturing cosmetics will be key to beauty s sustainable and circular future [Getty Images] Green chemistry is circular by design and therefore provides an important tool for the beauty industry as it looks to improve its environmental impact longer-term, an expert consultant says.
The concept of green chemistry – defined first in 1998 by Paul Anastas and John Warner in their ‘12 Principles of Green Chemistry’ – had gained important traction in beauty over recent years. Earlier this year, for example, international beauty major L’Oréal said it was transitioning its entire business towards green sciences, aiming to have 95% of its ingredient portfolio bio-based, from abundant minerals or circular by 2030.
Design-led innovation at Colgate-Palmolive
Colgate-Palmolive’s chief technology officer Pat Verduin PhD told attendees at this year’s online Consumer Analyst Group of New York (CAGNY) 2021 conference that the personal care giant was shifting its innovation strategy towards a
“design-led” approach, generating plenty of reader interest.
Rather than focusing on traditional line extensions, the company would instead invest in new product development where design and user experience teams were involved from the start to develop a
“well-rounded product” that fitted Colgate-Palmolive’s brand purpose and delivered a
“great user experience”.
Garnier Leaping Bunny and L’Oréal global green science shift
L’Oréal is on a green mission, that of ensuring that by 2030, 95% of its ingredients will be derived from renewable sources. Today, 80% of the group’s raw
Published March 17, 2021, 5:36 PM
Find out what they are expecting in this global pandemic
CONSCIOUS BEAUTY Consumers nowadays do not simply look at the personal effects of the beauty products but they also check how these will affect the environment
The Covid-19 threat to our health has ignited the call for brand transparency and clean beauty movement, this is according to the report shown during the recently held L’Oreal Transparency Summit.
According to Julia Sarhy, L’Oreal’s global consumer insights director, with the rise of fake news and other health concerns, beauty consumers are looking for transparency and accurate data.