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Diversification, Innovation and TikTok Virality: All the Juice From Beauty Suppliers at Cosmoprof Worldwide Bologna

Diversification, Innovation and TikTok Virality: All the Juice From Beauty Suppliers at Cosmoprof Worldwide Bologna
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TikTok Virality, Diversification Drive Beauty Innovation at Cosmoprof

Gotha Cosmetics Waterdrop Eye Stick scoops best formulation award in LA

Gotha Cosmetics Waterdrop Eye Stick scoops best formulation award in LA
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Gotha Cosmetics will showcase their latest make-up collections in New York

The Italian cosmetics manufacturer will present its latest wave of innovation dedicated to the “Realignment” concept on September 20 and 21 at the Equinox Hotel in New York City. Gotha has put gather three main trends – Dare to Care, Green Lab, Metadisruptive – under the title Realignment: Move Fast, Embrace Low. According to the company, as far as the beauty industry is concerned, the Realignment trends consist in offering product solutions that feed the sense of wellbeing while encouraging.

At MakeUp in Paris Gotha Cosmetics bets on the

In the continuation with the renewal of their image initiated at Cosmoprof Worldwide Bologna, Gotha Cosmetics will present a brand new booth at MakeUp in Paris, with a structure entirely enveloped in painted fabric using an exclusive technology made in Italy. Moreover, Gotha will also launch a new wave of innovation under the “Realignment: Move Fast, Embrace Low” macro-concept, focusing on products that feed the need for wellbeing and security. Within the macro-concept, Gotha identified.

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