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Diversification, Innovation and TikTok Virality: All the Juice From Beauty Suppliers at Cosmoprof Worldwide Bologna

Diversification, Innovation and TikTok Virality: All the Juice From Beauty Suppliers at Cosmoprof Worldwide Bologna
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TikTok Virality, Diversification Drive Beauty Innovation at Cosmoprof

Saint of the Day: Bl Clemente Vismara

Saint of the Day: Bl Clemente Vismara
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The Italian subcontracting market

Italy is the European Union’s third largest economy after France and Germany and is the leader in make-up production. According to Cosmetica Italia, the Italian achieved a total turnover of 13.3 billion euros in 2022 and would manufacture about 67% of the make-up sold in Europe and 55% of all make-up products sold around the world. How did such a success story come out? While only a handful of Italian cosmetic brands have acquired a real global notoriety (L’Erbolario, Bottega Verde), the.

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