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Finding the balance between privacy and personalisation

Finding the balance between privacy and personalisation
A panel of industry leaders discussed the challenges of achieving meaningful personalisation while meeting the coming regulatory and technical privacy restrictions
Research shows the bulk of consumers are willing to exchange their data in return for a personalised offer, but it has to respect their data and privacy at the same time.
Speaking at a Verizon Media panel this week, Verizon Media A/NZ head of data, Dan Richardson, said
impending restrictions with third-party cookies and device IDs along with privacy regulations are creating challenging headwinds for marketers. Richardson was one of several industry leaders from across the advertising ecosystem participating in the online event this week focused on digital advertising and identity management. ....

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Så surfar du inkognito – i fyra olika webbläsare

Så surfar du inkognito – i fyra olika webbläsare
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