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In light of these changes, Google has reallocated its augmented reality endeavors to the Android and hardware teams, signaling a strategic shift in its approach to AR development.
Google is now bringing AR beauty features to mobile browsers, introducing new ways to try on hair colour and foundation, and giving beauty brands the opportunity to advertise with AR. ....
It was intended to compete with the forthcoming headsets from Meta (formerly Facebook) and Apple. However, recent reports suggest that Google has decided to halt the development of glasses-shaped AR devices ....
The AR glasses codenamed Project Iris is no longer a tech Google wants to pursue. Google's alleged AR glasses, codenamed Project Iris, were reportedly canceled by the company which has given up on its efforts to develop the supposedly new wearable. ....