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Apple Vision Pro Effect: Google to Re-enter AR, VR Space with Magic Leap Partnership

Google re-enters the AR/VR market with Magic Leap partnership following Apple Vision Pro's impact. Explore Google's strategy and challenges in this competitive space.

Google partners with augmented reality company Magic Leap, probably to work on AR glasses

Google hasn't abandoned the idea of introducing some from of AR glasses to the market, it seems.

Google Teased AR Glasses at I/O, and I've Already (Sort of) Used Them

Google's Project Astra demo included a pair of mystery augmented reality glasses. In testing a pair of rival smart glasses, I think I might have some idea of what Google has up its sleeve.

My only Google I/O excitement was a two-second glimpse of secret Google hardware

Google either showed off its internal AR successor to Google Glass or an actual future product in a blink-and-you-miss-it moment at Google I/O 2024.

It's getting harder to get Google Search to show AR animals

Google Search’s AR objects, which give smartphone users 3D renders they can view in their space via their smartphones, don’t always show up in searches.

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