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Performance Max Exposed: What Google isn't talking about

Google has been pushing their Google Ads Performance Max (PMax) campaigns for some time, promising to harness the power of AI and machine learning to optimize ad placement and maximize conversions. However, as the team at three&six has discovered, the reality of PMax is far less rosy than Google would have us believe.

Try These PPC Strategies For Your B2B Business In 2024

Stay ahead of the curve in 2024 with these effective PPC strategies for B2B businesses. Learn how to navigate changes in AI and data privacy.

Google Ads Performance Max Image Generation Now Available To All

Google rolls out AI tools in Performance Max to boost ad campaigns through automated asset creation.

Basis Technologies is the First DSP to Integrate Google Ads

State Of Play: Has AI Really Changed Digital Marketing?

Simply put, yes. AI is rewriting how we re reaching, engaging and communicating with our target audiences.