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GoT star Maisie Williams goes digital with H&M

GoT star Maisie Williams goes digital with H&M
bangkokpost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bangkokpost.com Daily Mail and Mail on Sunday newspapers.

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Maisie Williams teams up with H&M in Animal Crossing: New Horizons

Maisie Williams has teamed up with H&M to create an
Animal Crossing: New Horizons island to celebrate their new Looop campaign.
The fashion company is promoting sustainability through recycling with their in-store Garment Collecting programme, the largest of its kind globally.
In October 2020 they installed a Looop machine in their Stockholm store, the world’s first in-store recycling machine that takes old garments and weaves them into new fabrics.
To promote the campaign, they’ve teamed up with
Game of Thrones star Maisie Williams to create Looop Isle in Nintendo’s hit game
Players can hang out on the island, soak up the sites and leave a message of sustainability on the town message board. ....

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Maisie Williams Joins H&M as 'Sustainability Ambassador,' But Both Face Greenwashing Claims

Maisie Williams Joins H&M as ‘Sustainability Ambassador,’ But Both Face Greenwashing Claims
(Avatar Maisie; Credit: H&M)
H&M’s drive to encourage the “reuse, remaking and recycling of unwanted garments” in the fashion world now features actress Maisie Williams, well-known for her role in Game of Thrones, as the company’s “global sustainability ambassador.” The company, striving toward a goal of only using recycled or other sustainably sourced materials by 2030, says Williams will help drive change in fashion.
But with this new campaign, H&M has come under fire from sustainability activists and social media campaigners for greenwashing, with the message being that the company should work to more directly reduce its impact on the environment and stop contributing to climate change, writes the Independent. As one Twitter user wrote, “We don’t need paid celebrity ‘sustainability ambassadors,’ we need sustainability experts who actually know what ....

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Maisie Williams turned into digital avatar for new sustainability role at H+M

Maisie Williams turned into digital avatar for new sustainability role at H+M
Bang Showbiz
52 mins ago
BANG Showbiz
© Bang Showbiz
Avatar Maisie
Maisie Williams has been turned into a digital avatar as part of her new role as Global Sustainability Ambassador at H&M.
The 23-year-old actress is working with the high street chain to transform the fashion industry and help them achieve their goal of
only using recycled or other sustainably sourced materials by 2030 .
The former Game of Thrones star main job will be appearing in both the virtual and physical world by encouraging the remaking and recycling of unwanted garments– in a united effort to close the loop in fashion . ....

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H&M and Animal Crossing: Loop Island

Game of Thrones child star and internet entrepreneur, Maisie Williams has been named H&M s global sustainability ambassador, as the clothes store pledges that by 2030, all of its materials will be either recycled or sourced more sustainably. ....

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