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Why H&M is failing to resonate with consumers? Image via H&M Despite making positive strides towards sustainability, H&M still bears the brunt when it comes to consumer opinion on which brands are the most eco-focused. Wolff Ollins global chief executive officer Sairah Ashman questions why. Rewind back to 2010 when H&M first launched its Conscious Collection of clothing made from organic cotton, recycled polyester and other sustainable materials. That same year, the Garment Collecting initiative was unveiled, with the aim of closing the loop for textiles, making H&M the first fashion company to collect old textiles in stores globally for reuse and recycling. ....
Despite making positive strides towards sustainability, H&M still bears the brunt when it comes to consumer opinion on which brands are the most eco-focused. Wolff Ollins global chief executive officer Sairah Ashman questions why. ....
Maisie Williams has teamed up with H&M to create an Animal Crossing: New Horizons island to celebrate their new Looop campaign. The fashion company is promoting sustainability through recycling with their in-store Garment Collecting programme, the largest of its kind globally. In October 2020 they installed a Looop machine in their Stockholm store, the world’s first in-store recycling machine that takes old garments and weaves them into new fabrics. To promote the campaign, they’ve teamed up with Game of Thrones star Maisie Williams to create Looop Isle in Nintendo’s hit game Players can hang out on the island, soak up the sites and leave a message of sustainability on the town message board. ....
H&M to recycle clothing in Russia In 2013, H&M became the first retailer that offered the unused clothes gathering program in chain stores worldwide MOSCOW, March 15. /TASS/. H&M restarts the clothing recycling program and will do it in Russia, the retailer says on Monday. Read also H&M Russia launches an updated program for unneeded garments gathering. Now all the stages - from textile gathering in H&M Group stores to sorting, reuse and recycling, will take place in the territory of Russia with participation of a local partner - Laut Recycling program, the company says. In 2013, H&M became the first retailer that offered the unused clothes gathering program in chain stores worldwide. In March 2021, the company restarts this program in Russia. Laut Recycling, a company located in the Ivanovo Region and dealing with textile items gathering, sorting and processing, will be the new H&M partner within the scope of the Garment Collecting program. ....
January 22nd 2021 11:06 Sponsored by Summit At Econsultancy Live, Summit’s Martin Corcoran and Rebecca Wilkes explored why the best principle of retail digital transformation is to “do the stuff that customers love, online” and which retailers are doing this successfully. What exactly does “digital transformation” mean? Despite years of the term being bandied about and businesses pouring time, resources and planning into their transformations – particularly over the last 10 months – it’s a term that many would still struggle to define exactly. What should digital transformation look like for any given business? In a presentation at Econsultancy Live 2020, ‘What brands really mean when they talk about ‘digital transformation’’, Summit Managing Director Martin Corcoran observed that, “In the news, a digital transformation seems to be … getting rid of your stores and your staff and your fixed costs and hiring people with either ‘d ....