Earlier this week we explored the role of the fractional CMO – FMCO – which has been gaining prominence in the marketing industry. The term, akin to titles such as marketing consultants or on-demand CMOs, seems to be one that has the market split on the benefits and pitfalls.
The Straits Time publisher admitted to inflating circulation figures, in some cases printing newspapers that were counted and then destroyed. SPH is also getting SG$900 million from the government over the next 5 years.
Anne Ridwan joins R3 as Indonesia country director Details 02 June 2021
Indonesian adland veteran Anne Ridwan has joined independent global marketing consultancy R3 as country director for Indonesia. In this role, Ridwan (pictured) will work closely with R3 co-founders Shufen Goh and Greg Paull to grow the consultancy’s presence in Indonesia and develop R3’s existing relationships with global brands and local clients such as Telkomsel.
Prior to R3, Ridwan worked for Gojek, leading on commercial and agency partnership. A well-known figure in Indonesia s adland, Ridwan has served in CEO, management, and advisory roles at Ogilvy Group, Publicis Groupe, Leo Burnett, DDB, FAB, and previously J. Walter Thompson. She is also CEO of the genetic interpretation company InofitBio.
Details 18 February 2021
Towards the end of January 2021, Ministry of Social and Family Development (MSF) called for a digital content pitch aiming to hire an agency to develop a range of family-centric content for Families for Life. Families for Life is a people-sector council which promotes strong and resilient families by creating platforms to bring people together for family bonding.
In the tender document, MSF said it was looking to hire an agency to help propose and develop a detailed monthly content calendar and the agency will also be required to submit new and original copy written content on a monthly basis for 12 months.