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Earlier this week we explored the role of the fractional CMO – FMCO – which has been gaining prominence in the marketing industry. The term, akin to titles such as marketing consultants or on-demand CMOs, seems to be one that has the market split on the benefits and pitfalls.
SINGAPORE: At the Queenstown Public Library, Mrs Diane Tan watched on as her 22-month-old daughter pulled book after book out of its mahogany shelves, flipping through the pages enthusiastically. The unassuming two-storey establishment along Margaret Drive, with its pearl-grey exterior lined wi
SINGAPORE At the Queenstown Public Library, Mrs Diane Tan watched on as her 22-month-old daughter pulled book after book out of its mahogany shelves, flipping through the pages enthusiastically.